PNG vs WebP vs AVIF: 어떤 이미지 형식을 써야 할까요?

웹사이트 이미지, 투명도, 스크린샷, 사진, 브라우저 지원 측면에서 PNG, WebP, AVIF를 실용적으로 비교합니다.

Author

Leon Patel

Senior guide writer

Reviewed by

Dylan Ross

Content editor

Last updatedJun 1, 2026ReviewedJun 1, 2026비교1 min read

깔끔한 소스 파일, 정확한 픽셀, 또는 디자인 도구와의 폭넓은 호환성이 필요하면 PNG를 사용하세요. 브라우저 지원이 좋으면서 더 작은 웹사이트 배포 파일을 원한다면 WebP를 사용하세요. 강하게 최적화하고 있고 전체 게시 워크플로를 테스트할 수 있다면 AVIF를 고려하세요.

빠른 결정 표

필요	적합한 출발점
투명 로고 소스	PNG
웹사이트 스크린샷 배포	WebP
제품 사진 배포	WebP 또는 AVIF
무손실 편집	PNG
공격적인 페이지 용량 절감	테스트 후 AVIF

큰 PNG 파일이 있고 빠른 배포 복사본이 필요하다면 PNG to WebP를 사용해 보세요.

자주 묻는 질문

WebP가 항상 PNG보다 나은가요?

아니요. WebP는 배포 시 더 작아지는 경우가 많지만, PNG는 편집 가능한 소스 파일, 작은 그래픽, 정확한 무손실 작업 흐름에 더 나을 수 있습니다.

모든 이미지에 AVIF를 사용해야 하나요?

AVIF는 매우 효율적일 수 있지만, 인코딩이 느려질 수 있고 워크플로 지원은 달라집니다. 유일한 형식으로 삼기 전에 테스트하세요.

Resources

참고 자료

이 참고 자료를 사용하여 가이드, 관련 지원 페이지, 그리고 콘텐츠 제작자 사이를 이동하세요.

Universal Image Converter

Convert between JPG, PNG, and WebP formats in your browser.

도구 열기 PNG to WebP Converter

Convert PNG images to smaller WebP files in your browser.

도구 열기 WebP to PNG Converter

Turn WebP files into PNG images when an upload form needs PNG.

도구 열기 Image Compressor

Compress JPG, PNG, and WebP images locally with quality controls.

도구 열기 투명성을 잃지 않고 PNG를 WebP로 변환하는 방법

투명한 PNG 그래픽을 WebP로 변환할 때 알파 가장자리를 확인하고, 결과를 미리 보고, 흔한 내보내기 실수를 피하는 실용 가이드입니다.

가이드 읽기 WebP란 무엇이고 언제 사용해야 할까요?

WebP를 쉽게 설명합니다. WebP가 어디에 도움이 되는지, 그리고 PNG나 JPG가 더 나은 형식이 될 수 있는 경우를 알아봅니다.

가이드 읽기 Leon Patel

Creates how-to guides and photo tips that keep the advice simple, clear, and ready to use in Gift Studio.

작성자 보기 Dylan Ross

Checks guides and photo tips for freshness, usefulness, and a calm editorial voice.

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Convert PNG images to smaller WebP files in your browser while keeping transparency when the browser encoder supports it.

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