当你需要干净的源文件、精确的像素,或与设计工具广泛兼容时,请使用 PNG。当你想要更小的网站传递文件且浏览器支持良好时,请使用 WebP。当你正在大幅优化、且能测试完整发布流程时,请考虑 AVIF。
快速决策表
| 需求 | 较好的起点 |
|---|---|
| 透明标志来源 | PNG |
| 网站截图传递 | WebP |
| 产品照片传递 | WebP 或 AVIF |
| 无损编辑 | PNG |
| 激进的页面加载量削减 | 测试后的 AVIF |
当你有大型 PNG 文件、又想要快速的传递副本时,请试试 PNG to WebP。
常见问题
WebP 总是比 PNG 好吗?
不一定。WebP 在传递时通常更小,但 PNG 在可编辑的源文件、微小图形,以及精确的无损工作流程上可能更好。
我该对每张图片都用 AVIF 吗?
AVIF 可以非常高效,但编码可能较慢,而且工作流程的支持程度不一。在把它当成唯一格式前请先测试。
Resources
参考资料
利用这些参考资料,在指南、对应的支持页面与内容创作者之间切换。
Convert between JPG, PNG, and WebP formats in your browser.
打开工具PNG to WebP ConverterConvert PNG images to smaller WebP files in your browser.
打开工具WebP to PNG ConverterTurn WebP files into PNG images when an upload form needs PNG.
打开工具Image CompressorCompress JPG, PNG, and WebP images locally with quality controls.
打开工具如何在不丢失透明度的情况下将 PNG 转换为 WebP实用指南:将透明 PNG 图形转换为 WebP,同时检查 alpha 边缘、预览结果,并避免常见的导出错误。
阅读指南什么是 WebP?什么时候应该使用它?以初学者友好的方式解释 WebP,介绍它适用的场景,以及 PNG 或 JPG 何时仍是更好的格式。
阅读指南Leon PatelCreates how-to guides and photo tips that keep the advice simple, clear, and ready to use in Gift Studio.
查看作者Dylan RossChecks guides and photo tips for freshness, usefulness, and a calm editorial voice.
查看审核者打开 Gift StudioApply the guide in the editor when you are ready to make the gift.
制作礼物See how the article was reviewed, then use the buttons below if something needs attention.
Editorial policyTopic graph
Keep exploring PNG vs WebP vs AVIF:该用哪种图片格式?
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Use these free browser tools to prepare, edit, or convert your images.
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