商品圖片需要快速載入，同時不能讓商品看起來廉價或模糊。最安全的流程是先調整大小，再壓縮，然後以購物者實際會看到的尺寸檢查結果。
從乾淨的原始檔開始。以一致的尺寸匯出網站副本，例如正方形商品畫廊尺寸或您佈景主題使用的固定寬度。然後壓縮副本，而非原始檔。
商品圖片工作流程
- 保留原始商品照片不動。
- 將副本調整為商店佈景主題使用的最大尺寸。
- 當商店支援時，匯出 WebP。
- 有需要時使用 JPG 備援。
- 檢查標籤、邊緣、顏色和縮放檢視。
為獲得最大實際節省，請在 Image Compressor 之前使用 Image Resize Tool。
推薦的商店目標尺寸
大多數商店需要不止一種交付尺寸。商品畫廊圖片、分類網格縮圖和行銷橫幅不應全部使用相同的匯出設定。
| 用途 | 實用目標 | 備註 |
|---|---|---|
| 商品畫廊 | 1000-1600px 正方形 | 保留足夠細節以應對縮放或高密度螢幕。 |
| 分類網格 | 600-900px 正方形 | 優先考量一致的裁切與快速瀏覽。 |
| 細節特寫 | 1600-2200px 寬 | 謹慎用於質感、標籤和材質細節。 |
| 電子郵件或市集上傳 | 500KB-1MB | 先遵循平台限制，再檢查品質。 |
背景移除有幫助的情況
壓縮無法修正分散注意力的商品攝影。如果商品照片背景不一致，請先移除背景，再匯出透明 PNG 或白底商品圖片。之後，調整並壓縮交付副本。
對於擁有大量 SKU 的商店，正方形白底縮圖工作流程通常能帶來最一致的目錄網格。請保留原始照片不動，以便日後若市集更改尺寸規則時可重新匯出。
常見問題
商品圖片應該用 JPG 還是 WebP？
當您的商店支援時，WebP 是一種強大的交付格式。JPG 仍是廣泛工作流程相容性的實用備援選項。
商品照片應該壓縮多少？
壓縮到足以減輕頁面重量，但在發布前請檢查邊緣、布料質感、標籤和顏色。
Resources
參考資源
利用這些參考資源，在指南、對應的支援頁面與內容製作者之間切換。
Compress JPG, PNG, and WebP images locally with quality controls.
開啟工具Image Resize ToolResize images to exact pixel dimensions with local browser processing for supported files.
開啟工具Background RemoverRemove image backgrounds and download transparent PNGs. A browser-based tool for product, profile, and design photos.
開啟工具網站最佳圖片尺寸：實用指南在不浪費頁面載入量的前提下，為網站主視覺、部落格圖片、產品照片、縮圖與 Retina 螢幕挑選實用的圖片尺寸。
閱讀指南如何移除商品照片背景（電商適用）一份實用指南，說明如何移除商品照片背景、選擇合適的背景顏色，並為線上商店準備透明的 PNG 圖片。
閱讀指南圖片壓縮如何影響 SEO 與頁面速度了解較輕的圖片如何在不過度壓縮重要視覺元素的情況下，改善頁面速度、使用者體驗與搜尋表現。
閱讀指南網站圖片該用 JPG、PNG 還是 WebP？針對照片、標誌、截圖、透明背景與日常網站發布，比較 JPG、PNG 與 WebP。
閱讀指南Leon PatelCreates how-to guides and photo tips that keep the advice simple, clear, and ready to use in Gift Studio.
查看作者Dylan RossChecks guides and photo tips for freshness, usefulness, and a calm editorial voice.
查看審閱者開啟 Gift StudioApply the guide in the editor when you are ready to make the gift.
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