Image Formats

What Is WebP and When Should You Use It?

A beginner-friendly explanation of WebP, where it helps, and when PNG or JPG may still be the better format.

WebP is an image format built for efficient web delivery. It can store photos, screenshots, graphics, and transparency, often at smaller file sizes than older website formats.

Use WebP for published website assets when your CMS, store, or framework accepts it. Keep the original PNG or JPG when you may need to edit the image later.

Good uses for WebP

  • Blog and landing page images.
  • Product images where your store supports WebP.
  • Screenshots and large transparent graphics.
  • Delivery copies generated from higher-quality source files.

When to avoid WebP

Avoid making WebP your only copy if collaborators still need PNG, JPG, PSD, or another editable source format. A good habit is simple: source files for editing, WebP files for delivery.

FAQ

Is WebP good for websites?

Yes. WebP is widely used for website delivery because it can reduce file size while keeping good visual quality.

Can I edit WebP like a PNG?

Some editors support WebP, but PNG is still a safer source format for many design workflows.

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