Image Formats
JPG vs PNG vs WebP for Website Images
Compare JPG, PNG, and WebP for photos, logos, screenshots, transparency, and everyday website publishing.
JPG, PNG, and WebP solve different image problems. JPG is familiar and good for photos. PNG is strong for transparency and crisp graphics. WebP is often the best delivery format when your publishing workflow supports it.
Quick choices
| Image type | Good choice |
|---|---|
| Product photo | WebP or JPG |
| Logo with transparency | PNG source, WebP delivery if smaller |
| Screenshot | PNG source, WebP delivery after testing |
| Blog hero | WebP |
| Legacy upload form | JPG or PNG |
Try PNG to WebP for large transparent PNG files and WebP to PNG when compatibility matters more than file size.
FAQ
Should website photos be JPG, PNG, or WebP?
Use WebP when supported, JPG as a broad fallback, and PNG when transparency or exact pixels matter.
Is PNG good for photos?
PNG can store photos, but it usually creates much larger files than JPG or WebP.